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Report says former Virgin Cosmetics will continue online.
December 8, 2009
By: TOM BRANNA
The Times of London has obtained information that suggests Effective Cosmetics, formerly Virgin Cosmetics, is ending retail operations. The company, which was founded 1997 by Sir Richard Branson, was rebranded as Effective Cosmetics last year.
According to the report, the owners—Ros Simmons and Ratan Daryani—have closed approximately half of the company’s stores to date and will shutter the remainder next month. However, home sales and internet operations will continue as the Vie Cosmetics Group (VCG) and will carry the Vie brand, the report said.
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